Simple, minimalist apps for personal growth

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As Mary Oliver says:
Go make the most out of your "one wild and precious life."

Our mission is to simplify self-improvement—making apps that turn "being your own best friend" into doable daily habits.



Create and cross off all your
daily to-do’s.

Three Good Things

Boost gratitude with a simple,
research-backed habit.

Prompted Journal

Thoughtful journaling for
personal development.


What about my privacy?

We don’t store any of your data, period. We know how personal your entries can be, and it’s sad that we live in a world where privacy is treated as a currency.

You will NEVER be asked to log-in or register to use any of our apps. Instead, under Settings, you can export a PDF of all that you’ve written, email the data to yourself, or save it to your device. You can do this anytime. This lets you keep a backup of your entries without entrusting us with your information. Just be sure to export your current entries before switching to a new phone.

Will you be making more apps?

Never say never but no, probably not.

We do not believe in feature-heavy apps, nor do we want to make apps just because we can. We're minimalists who believe the best parts of life are found out therebehind our phones—and apps are supposed to make it easier to live that life.

After much soul searching, there were only 3 apps we saw ourselves using daily: Prompted Journal to help us reflect in the morning, Listberry to remain focused during the day, and Three Good Things to recap before bed. They're more simple habit-helpers than apps and they embody the 3 components of what we think constitute happiness: (1) knowing yourself (2) working towards something meaningful (3) and sustaining gratitude.

What do they cost?

After a 2-week free trial, each app costs 99¢/month, varying slightly depending on where in the world you live. 

We're doing our best to keep the apps affordable, so please share this page or leave a review in the app store if you like them. This would do wonders to help us continue.

Stay well, darling.

And be all that you can be.

If you’d like, you can join us Instagram or Twitter. We’d love to cheer you on, and journey through life together.

It’s truly an honour to make these apps and serve you any way we can.